MasterCraft Factory Tour

Just arrived back at the Knoxville Airport in Tennessee, for my return flight back to Orlando after two fantastic days with the entire Management Board, participating in future product development and production meetings. It's been an amazing experience to have the opportunity to go through engineering, research & development, production and the assembly lines on all the new products. It has been a few years since I have been to the factory and I could not believe how the production processes and assembly lines had changed, MasterCraft have introduced so many different and state of the art processes it was like relearning and understanding a whole new way to build boats. MasterCraft have always been cutting edge and the innovators in the inboard industry, but this is taking boat manufacturing to a whole new level and separating them even further from the competition.

The Management Board Production met to discuss future development and production models coming to market within the next 12-24 months! Headed up by CEO John Dorton, VP of Sales and Marketing Scott Crutchfield and the entire Management Team from Design, Research & Development, Engineering, Production and Assembly line integration, Financial controller and costing analyst to mention a few.



This was an amazing process to be involved in from an Athletes point of view and with a few very key and exclusive MasterCraft signature models up for a total redesign and face lift, it was an extremely exciting opportunity and privilege to be involved in the process of what MasterCraft will eventually bring to market to cement their position once again as the industries leading innovator in inboard tow boats, pleasure boats and sport cruisers.

MasterCraft's revolusionary new 300 Sports Cruiser, a 30' boat equipped with all and much more of what you would expect to find on a considerably more expensive 50-60' Sport Cruiser.